July 24th, 2010 
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USPS Software, Data Quality and Why Your Business is Losing Money
The importance of keeping your mailing list name and personal information up to date and accurate can not be underestimated. Billions of dollars are lost every year by large and small companies, because for people who have moved correspondence ship, send double mailings, mailings to addresses that do not exist, and similar errors. The combination of data and software together USPS benefits will be substantial.
Data Quality Software is the software, the existing data in an integrated format through the creation of new fields that can convert, merge several files, and by summarizing and filtering. The process “Data Quality” is the reliability and efficiency of the data, especially in a data warehouse.
data quality is much more than just records, fields and values-it is about the business. For personal decisions, customer relationship, to the warehouse management, operations and compliance with legal regulations, quality data forms the basis for a successful and thriving businesses.
Data Quality Assurance (DQA) is the method used to ensure the reliability and efficiency of a data check. Maintaining data quality requires going through the data at regular intervals and scouring it. Generally, this includes updating, standardizing, and de-duplicating records to a single view of data to make, even if it is stored in multiple systems variants.
As the quality of the data is so important from a business point of view, many large companies are in charge of a data steward data quality. There are many vendor applications on the market in order to facilitate this job.
It is easier to match to your customer records with the help of this software. This improves the quality of your data. Usually stumble computers or ignore if the data do not match. For example, a computer will not know that Mac and Mack are the same person. The system is not easy to identify the variations in the characters, but data quality software knows. It uses many more parameters to check the identity of the two persons / names. The software makes sure that every customer only one profile on your computer. This may be the added advantage of properly greeting a customer online, if they meet certain criteria if they register, the system can assume that the person or group are connected and properly populate data.
How important is it, one is data quality software, we can understand the following facts Example: Gartner study says that poor quality customer data costs U.S. business an estimated $ 611,000,000,000 dollars a year in postage, printing and staff overhead of reading data from operational systems.
The USPS is the cheapest way to ship goods in small letters, and usually in the U.S.. The USPS software and data quality software to improve the profitability of individual companies. By keeping the cleanest records there will be fewer double mailings, less returned mail, a much greater capacity, potential customers and track the results to sort. In the difficult period of the clean surface, and ease of use of tools makes the quality of the data is quick and certain one for all companies to maximize their marketing dollars.
Lecture Series on Software Engineering by Prof.NL Sarda, Prof. Umesh Bellur,Prof.RKJoshi and Prof.Shashi Kelkar, Department of Computer Science & Engineering ,IIT Bombay . For more details on NPTEL visit nptel.iitm.ac.in
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